Episode 545: The Laziest Way to Get Qualified Leads on Meta

We explore the under-the-radar capabilities of Meta’s LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook’s instant forms to optimizing CRM processes.


  • 00:00:00 – Welcome to the Perpetual Traffic Podcast
  • 00:01:07 – Insights on Kasim’s Expertise in Digital Marketing
  • 00:02:21 – Unveiling the Power of Lead Ads on Meta
  • 00:04:12 – Introducing LeadCenter: Meta’s Hidden Gem
  • 00:05:26 – Exploring the Benefits of Using LeadCenter for Businesses
  • 00:07:35 – Practical Guide: Navigating LeadCenter
  • 00:10:57 – Strategies to Effectively Find Leads on Social Media
  • 00:12:52 – Deep Dive into LeadCenter’s Manual Process
  • 00:15:58 – Engaging with Leads: Best Practices
  • 00:17:24 – Collaborative Use of LeadCenter Across Teams
  • 00:19:13 – Social Media Managers: Pioneers in E-commerce Engagement
  • 00:21:14 – Mastering Personalized Customer Interactions
  • 00:22:56 – Tackling Deliverability Challenges in E-commerce
  • 00:25:45 – Enhancing Follow-up Communications with Custom Questions
  • 00:29:24 – Role of Social Media Team in Streamlining Lead Assignment
  • 00:32:43 – Exploring the Potential of the Traffic and Conversion Summit


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