Episode 559: Vegas! On Location – Traffic and Conversion Summit 2024

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit’s excitement from Las Vegas to the perpetual audience. They recap the event’s third day, including Ralph’s impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo’s surprising perspectives on Pinterest for traffic generation and Christine Marie’s insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference’s focus.


  • 00:00:00 – Intro: Setting the Vegas Scene
  • 00:01:29 – Spotlight on Key Talks and Industry Leaders
  • 00:06:41 – Analyzing Conference Dynamics: What Could Be Better?
  • 00:08:31 – Why Marketing Conferences are Crucial for Growth
  • 00:10:28 – Top Insights: Transforming Digital Marketing Strategies
  • 00:14:51 – Research-Driven Advertising Approaches
  • 00:16:39 – Wrap-Up: Key Learnings from the Traffic and Conversion Summit


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