John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, “Duct Tape Marketing,” John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.
Chapters:
- 00:00:00 – Meet John Jantsch: Marketing Maven Behind ‘Duct Tape Marketing’
- 00:02:31 – The Power of Fractional CMOs in Transforming Your Marketing
- 00:04:45 – Is a Fractional CMO Worth It?
- 00:07:15 – The Strategic Edge: Integrating a Fractional CMO into Your Business
- 00:12:30 – Maximizing Marketing ROI with a Fractional CMO Approach
- 00:16:28 – Breaking Down the Costs: Investing in a Fractional CMO
- 00:19:09 – Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
- 00:24:25 – Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy
LINKS AND RESOURCES:
- Duct Tape Marketing
- Wikipedia
- John on Twitter / X
- John on Instagram
- The Self-Reliant Entrepreneur on Medium
- Duct Tape Marketing by John Jantsch
- The Referral Engine by John Jantsch
- SEO for Growth by John Jantsch
- The Ultimate Marketing Engine by John Jantsch
- The Self-Reliant Entrepreneur by John Jantsch
- 7 Essential Stages of Total Online Presence by John Jantsch
- The Commitment Engine by John Jantsch
- Duct Tape Selling by John Jantsch
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
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