Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, “Duct Tape Marketing,” John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.


  • 00:00:00 – Meet John Jantsch: Marketing Maven Behind ‘Duct Tape Marketing’
  • 00:02:31 – The Power of Fractional CMOs in Transforming Your Marketing
  • 00:04:45 – Is a Fractional CMO Worth It?
  • 00:07:15 – The Strategic Edge: Integrating a Fractional CMO into Your Business
  • 00:12:30 – Maximizing Marketing ROI with a Fractional CMO Approach
  • 00:16:28 – Breaking Down the Costs: Investing in a Fractional CMO
  • 00:19:09 – Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
  • 00:24:25 – Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy


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