Episode 605: The Meta Easy Button For Getting More Leads That Actually Buy

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren’s latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds’ creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!


  • 00:00:00 – Welcome to Perpetual Traffic
  • 00:00:27 – Meet the Hosts and Join Our Telegram Community
  • 00:00:42 – Ryan Reynolds and Marketing Legends Unveiled
  • 00:02:40 – Highlights from Lauren’s Presentation at M3
  • 00:03:38 – Dissecting Ryan Reynolds’ Marketing Brilliance
  • 00:04:27 – News Hacking and Riding Social Trends
  • 00:05:11 – Ryan Reynolds’ Popcorn Bucket Response: A Marketing Masterclass
  • 00:08:13 – Using Social Trends to Amplify Your Marketing
  • 00:13:04 – Strategies for Optimizing Meta Ads for Better Leads
  • 00:14:59 – CRM Pixels Demystified
  • 00:17:00 – Strategies for Implementing CRM Pixels
  • 00:18:30 – Importance of Asking Qualifying Questions
  • 00:23:45 – Case Study: High-Quality Lead Acquisition
  • 00:25:30 – Optimizing Data Flow Between CRM and Meta
  • 00:27:00 – Enhancing Lead Quality Through Detailed Data Collection
  • 00:30:46 – Building a Sales Funnel with Meta: Step-by-Step
  • 00:33:38 – Navigating Lead Qualification and CRM Challenges
  • 00:36:30 – Practical Solutions for Lead Qualification Issues
  • 00:40:26 – Mastering Pixel Creation and Data Management
  • 00:48:23 – Exploring Meta’s Lead Center and CRM Alternatives
  • 00:54:55 – Final Thoughts and Practical Implementation Tips


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