Episode 604: Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.


  • 00:00:00 – Welcome to the Perpetual Traffic Podcast
  • 00:00:34 – Join Our Engaging Telegram Community
  • 00:01:30 – Celebrating Birthdays and Personal Updates
  • 00:02:01 – Insights from Mastermind Events and Networking
  • 00:04:31 – The Critical Role of Measurement in Digital Marketing
  • 00:06:22 – Deep Dive into Metrics and Profitability
  • 00:09:47 – Setting Realistic Client Expectations and Generating Quality Leads
  • 00:12:15 – The Pitfalls of Relying Solely on ROAS
  • 00:18:37 – Revenue vs. Cash Collected: Understanding the Difference
  • 00:21:24 – How to Calculate Customer Lifetime Value
  • 00:23:02 – Key Profitability Metrics and Setting Business Goals
  • 00:26:03 – Strategies for Retention and Lifecycle Marketing
  • 00:30:48 – Navigating Challenges with Attribution and ROAS
  • 00:32:21 – Maximizing Effectiveness of SMS and Email Campaigns
  • 00:36:27 – Integrating Sales and Marketing Data for Better Insights
  • 00:39:45 – Evaluating the True Impact of Omni-Channel Marketing
  • 00:44:36 – Wrapping Up: Key Takeaways and Final Thoughts


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