Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

IN THIS EPISODE YOU’LL LEARN:

• The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
• What to do when your Call-to-Action is in the Dead Zone.
• How to set up “Personalized Content” (<<Implementing this raised our conversion rates by 58% almost immediately).
• The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Leveraging Conversion Rate Optimization to Drive Growth
Google Analytics
GlobalDots eCommerce Conversion Revenue Loss Calculator
Hotjar
CrazyEgg
UsabilityHub 5-Second Test
[Landing Page Optimization] How to Score Your Landing Page
[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist
Episode 18: Preventing Facebook Ad Account Shut Down
Episode 33: The Ad Grid
Episode 40: 4 Facebook Metrics Critical to Your Success
How to Set Up Personalized Content

Thanks for Listening!