Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement)

When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll get to that.)

Learn three ways to scale your Facebook traffic that you can start implementing today. Because if you want to scale your Facebook traffic campaign, you need to change the way you think about scaling your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

• The three ways to scale your campaign—even if your campaign has plateaued.
• Why horizontal scaling is the key to unlocking parts of your audience you’re currently not reaching.
• The scaling mistake that is killing your business’ growth (« and how to fix it).
• How to set yourself up for success when outsourcing your Facebook campaigns (« this is something ad managers say their most successful clients are currently doing).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Six Trends for 2018: What to Watch from Messenger
Facebook News Feed Changes: What You Need to Know
Episode 33: The Ad Grid – How to Build Campaigns that Convert and Scale
Episode 71: The Michigan Method – A Strategy for Scaling Ad Campaigns
Episode 82: The Death of Organic Social Media with Mike Stelzner
Episode 132: 3 Steps to Build a Perpetual Traffic Machine
Episode 123: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 1 of 2]
Episode 124: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 2 of 2]

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!