Episode 580: Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They
In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, “Duct Tape Marketing,” John
In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, “Duct Tape Marketing,” John
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary. He lives in Scottsdale, Arizona with his wife and two sons.
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary. He lives in Scottsdale, Arizona with his wife and two sons.