Episode 478: 5 Proven Ways to Improve Your Website Conversion Rate

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.

In This Episode, You’ll Learn:

• 00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
• 00:02:39 5 Proven Ways to Increase Your Website’s Conversion Rate
• 00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
• 00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
• 00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
• 00:23:57 Effective Tips for Pop-ups: Using a Delay
• 00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
• 00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
• 00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
• 00:42:13 Improving Website Conversion Rates through Avatar Optimization

Resources Mentioned In Episode:

• Tier 11 Growth Plan
• Lucky Orange
• Mouse Flow
• Hotjar
• Stamped IO
• Optinmonster
• Unbounce
• Cart Abandonment Rate Statistics
• Facebook Ad Benchmarks
• Countdown Timer Examples
• Powr Countdown Timer

LINKS AND RESOURCES:

• Tiereleven.com
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!