Latest Podcast Episodes

Episode 327: Running a Successful 7-Figure Agency

In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.

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Episode 326: Key Takeaways from Traffic & Conversion Summit 2021

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

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Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

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Episode 323: The Ultimate Guide to Choosing a Marketing Agency

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

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Episode 330: The Future of Traffic, Part 1

In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was. 

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Episode 329: Getting 19x Return via Facebook & Google Ads

In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months.

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Episode 327: Running a Successful 7-Figure Agency

In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.

Listen Now »

Episode 326: Key Takeaways from Traffic & Conversion Summit 2021

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

Listen Now »

Meet the Hosts

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons. 

Ralph Burns

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.

Lauren Petrullo

Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.

With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.

Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).

Lauren Petrullo

Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.

With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.

Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).