Episode 429: 3 Takeaways from Meta’s Performance Marketing Summit (Part 1)
What is the future of Meta advertising – and is it time for marketers to start embracing AI? On today’s episode, Ralph and Kasim share
September 29, 2022
What is the future of Meta advertising – and is it time for marketers to start embracing AI? On today’s episode, Ralph and Kasim share
Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank? In today’s episode, host
Is it possible to run paid ads and drive results on a shoestring budget? On today’s episode, host Kasim Aslam sits down with Regina Bellows
Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you.
What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour
Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook’s duopoly? On today’s episode, Kasim
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out
Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to
Meta’s at it again—major changes are rolling out inside the ad platform, and if you’re not adapting, you’re already behind. In this fast-paced episode, Ralph
Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From
Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren,
Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.