
Episode 441: Creating Multi-Million Dollar Businesses That Matter with Giovanni Marsico
How would things change if you were to deliver results before getting paid? On today’s episode, Ralph and Kasim sit down with Giovanni Marsico from

How would things change if you were to deliver results before getting paid? On today’s episode, Ralph and Kasim sit down with Giovanni Marsico from

Should you turn off high-performing ads just because the target holiday has passed? On today’s episode, Ralph sits down with Kobi Topaz from Tier 11

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts? On today’s episode, Ralph talks to Kobi Topaz,

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month. On today’s episode, Kasim sits down

What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today’s episode, Kasim sits down with Savannah Sanchez, a

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to

AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market,

In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send

Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that’ll leave you questioning everything. Spoiler alert: less

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.