
Episode 627: How to Use TikTok Ads The Right Way to Grow Your Business
Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,

Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers,

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say “yes,” Cialdini explains

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and

What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today’s episode, Kasim sits down with Savannah Sanchez, a

What is a “pixel-less” ad campaign? On today’s episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM

What type of content performs well on TikTok? On today’s episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi

What exactly makes TikTok perfect for artists? On today’s episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service

Want to know how to build an exciting personal brand in a few easy, actionable steps? On today’s episode, Kasim sits down with former TV

What can Duck Dynasty’s Willie Robertson teach you about marketing and running a profitable e-commerce brand? On today’s episode, Kasim talks to Willie Robertson, the
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.