In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.
In This Episode, You’ll Learn:
- 00:00:00 – The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo
- 00:04:13 – Introducing Lauren Petrullo and discussing e-commerce and digital marketing
- 00:07:32 – Surprising benefits of Facebook Shops and its underutilization
- 00:10:14 – Importance of user-generated content in affiliate marketing
- 00:12:14 – Potential of in-app affiliate networks for monetization
- 00:14:27 – Changing e-commerce landscape: everyone is a marketer and influencer now
- 00:16:04 – The role of AI in creating content with human intervention
- 00:18:48 – Why an intermediary is necessary in building AI like a Lego castle
- 00:21:57 – Creating a successful shopping blog with AI-generated content
- 00:26:57 – Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands
- 00:31:45 – Conversions through organic traffic to blogs with Google Performance Max expansion
- 00:36:18 – Importance of content in marketing and the new ecosystem
- 00:39:37 – Customizable replacement product feed for out-of-stock items
- 00:44:13 – Targeting the US Spanish-speaking population online: benefits and challenges
Tools Mentioned:
- Shops on Facebook
- PT Episode 416
- Mongoose Media
- Cosmo Headlines
- SurferSEO
- Performance Max Expansion
- Florida Man Birthday
LINKS AND RESOURCES:
- Lauren Petrullo on LinkedIn
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
