Episode 491: How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It’s a must-listen for marketers looking to enhance their conversion optimization strategies.

In This Episode, You’ll Learn:

  • 00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz
  • 00:01:12 Embracing Family Life: A New Perspective on Success
  • 00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities
  • 00:10:56 Navigating the Customer Journey in E-commerce
  • 00:12:03 Beyond Conversions: Unlocking Website Conversion Strategies
  • 00:14:47 Content + Pitch: Maximizing Marketing Impact in Blog Posts
  • 00:19:16 The Power of Persuasion: Inspiring Donations through Articles
  • 00:22:56 Traffic Harmonization and Credit Repair: A Performance Max Case Study
  • 00:27:44 Efficient Integration: Tips for Blog and Platform Campaigns
  • 00:30:38 Scaling for Growth: Strategies for Brand Success and Customer Acquisition

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