Episode 494: Top Ways Your PPC Spend is Being Wasted with John Moran

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.

Chapters:

• 00:00:00 – Scaling New Cold Users for Incremental Growth
• 00:02:31 – Buy the Numbers Shopify App for Customer Metrics and Growth
• 00:10:42 – Importance of Collaboration between Marketing and Finance
• 00:13:14 – The Ultimate Toolbox for Shopify Store Performance Tracking
• 00:16:10 – Affiliate Links and Tesla Wins: A Conversation about Credibility
• 00:20:16 – The Importance of Failure and Anxiety in Learning
• 00:26:30 – Data-Driven Attribution Challenges in Google Ads
• 00:28:37 – Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
• 00:31:22 – Practical Example of Scaling Marketing Channels
• 00:34:35 – YouTube vs. Cash: Scaling and Proving ROI
• 00:37:45 – The Fallacy of Clean Data in Marketing
• 00:43:28 – Identifying Healthy Benchmarks for Effective Scaling
• 00:47:36 – Embracing a Systems Thinking Approach in the Industry
• 00:54:44 – Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
• 00:58:20 – Google’s Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
• 01:03:54 – Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
• 01:05:59 – Tips for Overspending and Audience Targeting in Advertising

Tools Mentioned:

• Lifetimely LTV & Profit
• By The Numbers
• How to Determine Your CAC (Customer Acquisition Cost)
• 5 STEPS to determine what your customer should cost
• Episode 400: When Performance Max Doesn’t Work
• Episode 375: The Most Important Google Episode We’ve EVER Done
• Episode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of It
• Episode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8
• Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John Moran
• Episode 336: 6 Critical Campaigns For Success In Google Ads With John Moran Of Solutions 8

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!