Episode 448: [Part 2] Flipping a Funnel to Lower Your CPA

How much research is enough for writing copy and creating ad content?

We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you’re like most marketers, you’re probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.

On today’s episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue – all in less than 3 months.  

IN THIS EPISODE, YOU’LL LEARN:

• Using CaAMP to drive client results
• The type of ads that work for all types of businesses
• Why not all leads are created equal
• Gated content dos and don’ts
• Conversion tracking and why it’s important
• Why testimonials video ads are effective for all types of businesses 
• The Creative Lab deep dive research
• Uncovering why customers buy from you

Links and Resources:

• Check out Tier 11’s Conversion Architecture HERE
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!