Episode 375: The Most Important Google Episode We’ve EVER Done

If you’re running Google ads, you need to get on board with Performance Max immediately. 

On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.

Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”

IN THIS EPISODE YOU’LL LEARN:

• What experience/know-how you need to run Performance Max without an agency
• What the New Customer Acquisition feature means (and how to use it) 
• What will happen when Performance Max takes over Smart Shopping on June 30
• Why you absolutely shouldn’t use Performance Max without videos ready to go 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Kasim and John on YouTube
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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• 7 Levels of Scale workbook
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• Register for our free Founders Board workshop

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