The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer’s story, and connects you with your audience.
Listen in to learn this easy process and gain valuable resources you can apply to any business.
Ezra Firestone is back with the Perpetual Traffic experts, and he’s sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources!).
Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!
Join the experts as they explain recent Facebook updates, how they’re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates.
Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode.
Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.
Whether you’re a paid traffic rookie or grizzled veteran — this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.
Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and ecommerce offers on the Facebook ad platform. Keith, Molly and Ralph reveal what works and what doesn’t with the hooks, headlines and calls to action of these ads.
To see the images of each ad visit Digitalmarketer.com/podcast and access the Episode 59 shownotes.
Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.
People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.
From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you’ll see your ROI increase.
The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer’s story, and connects you with your audience.
Listen in to learn this easy process and gain valuable resources you can apply to any business.
Ezra Firestone is back with the Perpetual Traffic experts, and he’s sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources!).
Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!
Join the experts as they explain recent Facebook updates, how they’re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates.
Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode.
Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).