
Episode 627: How to Use TikTok Ads The Right Way to Grow Your Business
Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,

Ralph Burns and Lauren Petrullo are discussing TikTok’s role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok,

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers,

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say “yes,” Cialdini explains

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and

Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world

Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024’s digital marketing landscape. They expertly navigate

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around

We explore the under-the-radar capabilities of Meta’s LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business,
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.