
Episode 681: (Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier

How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode,

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce

What can you do right now to improve ad performance on Meta platforms? On today’s episode, Ralph and Kasim break down the main takeaway from

What is the future of Meta advertising – and is it time for marketers to start embracing AI? On today’s episode, Ralph and Kasim share

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank? In today’s episode, host

Is it possible to run paid ads and drive results on a shoestring budget? On today’s episode, host Kasim Aslam sits down with Regina Bellows

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you.

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.