Episode 393: How Google Outsmarted Facebook and What it Means for Marketers
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s
May 20, 2022
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode,
When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing
Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim
This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. On today’s “What’s Working
What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s
This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free. On today’s
What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns
This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck
On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph’s new book, Virtual Boss. The guys geek out over human psychology together, talk about building
As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today’s episode, co-hosts Ralph Burns and Kasim
What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? On today’s episode, host Kasim Aslam sits down
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.