Episode 393: How Google Outsmarted Facebook and What it Means for Marketers
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s
May 20, 2022
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode,
When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing
Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim
This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. On today’s “What’s Working
What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s
LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to
When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s
Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with
It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust
When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder
Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.