Episode 586: (Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.


  • 00:00:00 – Kickoff: Meet the Hosts & Telegram Tactics
  • 00:01:15 – Strategy Session: Unpacking CBO & ABO
  • 00:02:25 – Target Practice: Audience Selection and the Algorithm Advantage
  • 00:06:00 – Automation Insights: Delving into Campaign Adjustments and Algorithm Updates
  • 00:10:54 – Creativity in Campaigns: Engaging Your Audience Effectively
  • 00:13:00 – Engagement Essentials: Discussing the Impact of Creative Content
  • 00:15:08 – Top Funnel Tactics: Using Non-Sales Content Strategically
  • 00:18:30 – Content Strategies: Driving Traffic with Top-of-Funnel Tactics
  • 00:20:15 – Algorithm Mastery: Adapting to Evolving Ad Platforms
  • 00:22:32 – Future of Ads: The Rise of Google TV and Integrated Advertising
  • 00:28:48 – Closing Thoughts: Summing Up with Sneak Peeks and Special Invites


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