Episode 18: Preventing Facebook Ad Account Shut Down

Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.

In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down.


  • The first (and simplest) method for protecting your Facebook ad account (<<< This applies to everyone)
  • How Facebook’s Relevance Score works and the “danger zone” score that alerts you to turn off a poor performing ad.
  • The “You” Rule and how to handle features, benefits, claims and promises in your ad copy and creative.
  • Plus… we’ll answer this question: “Can I run traffic DIRECTLY to a lead generation page without getting my account shut down?”


Facebook Ad Terms of Service
Facebook Account Shutdown Prevention Checklist
Facebook Business Manager
Facebook Blueprint

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