Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Ezra Firestone has sold millions of dollars in physical products online. He’s sold everything from skin care products and coffee to Halloween masks and cheese.

On this episode of the Perpetual Traffic podcast, Ezra joins the PT experts to teach you what he’s learned about driving targeted website traffic to physical product offers.


  • When to go “direct to product” with paid ads — and when you’ll need a warm up sequence using what Ezra calls “pre sell content.”
  • The 4 ways to make it big with an eCommerce business (and the method that is MOST scaleable)
  • When to retarget to an aggressive product offer and when to retarget to more “pre sell content.”
  • The game changing feature coming to Facebook, Instagram and Pinterest. (<< This is big for physical product businesses)


Smart Marketer – Get more eCommerce wisdom from Ezra Firestone’s eCommerce blog, mastermind group and courses.
Boom! By Cindy Joseph – Check out Ezra’s “pro age” cosmetics business.
Bee Friendly Skin Care – Ezra’s hand made, organic skin care business.
Perpetual Traffic Episode 09: Content Marketing + Paid Traffic – We discuss calls to action, “Splintering”, and 5 killer blog post types to use in conjunction with paid traffic campaigns.

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