
Episode 452: Google Ads Hack to Maximize Conversions
How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

Should marketers consider pairing Google’s “broad match” with Smart Bidding, or is such advice dangerously misleading? On today’s episode, Ralph and Kasim break down an

AI-generated art will transform marketing creatives forever; here’s how you get in on the action while the concept is still fresh. On today’s episode, Ralph

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you

How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar,

What is the most powerful type of messaging across all industries and advertising platforms? On today’s episode, Ralph and Kasim break down a recent case

Aja Frost, Head of Content SEO at Hubspot, talks about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides.

In this episode, Andrew Eckblad, founder of Convert Views, joins Ralph Burns and Amanda Powell to talk about how to create engaging and compelling video ads that convert.

Molly Pittman is back for this episode of Perpetual Traffic and she’s here to explain why you need to be opening up your audience interests for cold traffic, making live campaign decisions faster, and reseting your campaigns so your marketing is on point for the current world climate.

Having trouble figuring out your ad messaging right now? This episode of Perpetual Traffic breaks down 10 examples of ads working well right now (free PDF here).

In this episode, Ralph Burns explains the 5 tools he uses to run his agency with a 40 person global remote team on five continents.

Having trouble figuring out your marketing message right now? The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.