Episode 452: Google Ads Hack to Maximize Conversions
How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and
December 16, 2022
How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and
Should marketers consider pairing Google’s “broad match” with Smart Bidding, or is such advice dangerously misleading? On today’s episode, Ralph and Kasim break down an
AI-generated art will transform marketing creatives forever; here’s how you get in on the action while the concept is still fresh. On today’s episode, Ralph
Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you
How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar,
What is the most powerful type of messaging across all industries and advertising platforms? On today’s episode, Ralph and Kasim break down a recent case
What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s
Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is
Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today’s episode,
Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode,
The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam
Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.