
Episode 452: Google Ads Hack to Maximize Conversions
How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

Should marketers consider pairing Google’s “broad match” with Smart Bidding, or is such advice dangerously misleading? On today’s episode, Ralph and Kasim break down an

AI-generated art will transform marketing creatives forever; here’s how you get in on the action while the concept is still fresh. On today’s episode, Ralph

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you

How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar,

What is the most powerful type of messaging across all industries and advertising platforms? On today’s episode, Ralph and Kasim break down a recent case

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case

Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one’s audience

Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how

We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we

Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.