Author: Hector Santiesteban

How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple – meet your customers where they are.

Want a framework you can use to get more customers and increase their lifetime value – without hurting your marketing budget? On today’s episode, Ralph

How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

Should marketers consider pairing Google’s “broad match” with Smart Bidding, or is such advice dangerously misleading? On today’s episode, Ralph and Kasim break down an

AI-generated art will transform marketing creatives forever; here’s how you get in on the action while the concept is still fresh.  On today’s episode, Ralph

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you

How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar,

What is the most powerful type of messaging across all industries and advertising platforms? On today’s episode, Ralph and Kasim break down a recent case

What exactly is empathy-driven branding – and why is it so effective? On today’s episode, Ralph and Kasim continue their discussion on empathy-driven branding with

Did you know you can use the Enneagram Personality Test to enhance your marketing? On today’s episode, Ralph and Kasim talk to Christene Marie, Founder