
Episode 452: Google Ads Hack to Maximize Conversions
How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

How much money should you give Google or Facebook during the “learning” phase, and how long should this phase last? On today’s episode, Ralph and

Should marketers consider pairing Google’s “broad match” with Smart Bidding, or is such advice dangerously misleading? On today’s episode, Ralph and Kasim break down an

AI-generated art will transform marketing creatives forever; here’s how you get in on the action while the concept is still fresh. On today’s episode, Ralph

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you

How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar,

What is the most powerful type of messaging across all industries and advertising platforms? On today’s episode, Ralph and Kasim break down a recent case

Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world

Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024’s digital marketing landscape. They expertly navigate

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around

We explore the under-the-radar capabilities of Meta’s LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business,
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.